Vitamin D UK
The School of Agriculture, Policy and Development of the University of Reading (UoR) is a partner in the ConsumerLab project VitaminDUK, led by the University of Leeds, (United Kingdom). The implementation of the VitaminDUK project started on 1 October 2024 and will end on 30 September 2025. The total value of the project is £54,414. The project aims to identify and overcome the barriers which limit the maximisation of the promotion and commercial potential of vitamin D fortified dairy products, especially for ethnic minority populations, and provide useful information for policy makers in the UK.
Daniele Asioli
Associate Professor in Agri-Food Economics and Marketing
Department of Land, Environment, Agriculture and Forestry
My main interests deal with agrifood marketing, behavioural economics, consumer research methods, economics of food, food policy, new food product development, new technologies, and multivariate statistical data analysis.