MildSusFruit
The School of Agriculture, Policy and Development of the University of Reading (UoR) is a partner in the SUSFOOD2-CORE Organic project MildSusFruit, led by the University of Bologna, (Italy). The implementation of the MildSusFruit project started on 1 November 2020 and ended on 31 May 2024. The total value of the project is EUR 841,000. The project aims to improve the competitiveness of the organic sector, increasing the level of quality, sustainability and consumer confidence of organic fruit (apple, citrus and berries) products and valorising by-products and side streams.
Daniele Asioli
Associate Professor in Agri-Food Economics and Marketing
Department of Land, Environment, Agriculture and Forestry
My main interests deal with agrifood marketing, behavioural economics, consumer research methods, economics of food, food policy, new food product development, new technologies, and multivariate statistical data analysis.